Challenge

After-sales communication

Total Fitness Bodybuilding sells training programs for those who want to improve their health. In most fitness apps, users download them and then run the entire process on their own, but the innovation of the TFB app was building relationships with customers after the sale. Especially in the fitness industry creating true relationships with clients is essential for business growth, for members it is very important to know that they can count on their coach for everything they need.

Solution

Profitable and Interactive App

The innovation was the combination of all fitness equipment in a single app (for example, training calendar or YouTube instructional videos). The price of the app is $1.99 and allows users to benefit from a personal trainer. TFB is also an interactive app, it has the “ask Lee” function, where users can directly ask any questions they have. After purchasing the app, Lee also sends push messages asking his users for their feedback. Later, Lee incorporates this feedback into the app and thus progressively improves his training.

Result

Increased ROI (Return On Investment) and customer retention

The Total Fitness Bodybuilding App has more than 8000 downloads, this translates to more than $16,000 thanks to the fact that TFB was able to differentiate itself from other personal training programs. Lee found his first market through Youtube and social media, but now members of the TFB club join every day, either on the website or in the app.