Challenge

Increase Customer Engagement and Loyalty

Mio Caro was a successful restaurant. Still, they wanted to increase the loyalty and engagement of their customers. Previously, the restaurant owner had used powerful email campaigns, so one of his strengths was the extensive list of subscribers to his newsletter (more than 47,000).

Solution

An Eye-catching Loyalty Program and the Use of Push Notifications

Mio Caro was a successful restaurant. Still, they wanted to increase the loyalty and engagement of their customers. Previously, the restaurant owner had used powerful email campaigns, so one of his strengths was the extensive list of subscribers to his newsletter (more than 47,000).

Result

Increased ROI (Return On Investment) and customer retention

Thanks to the app, Mio Caro increased its annual revenue by 33% over the last three years. Its marketing strategy, which combined email campaigns, push notifications and an attractive loyalty program, has managed to considerably increase customer retention and engagement.

The restaurant has also earned more than 1,000 customers who are actively using the app and its loyalty program.